Factors To Consider When Designing Your Website
The internet has a long history already over the past few years. Nowadays, it is highly unlikely to run a business without having a presence online. This is unless you are part of the highly specific niches. However, for most people, they need to have more than only a website. For modern businesses, a website is just a start. You will require social media presence, targeted advertising, a mobile presence and much more. However, for a start, a website is fine. This guide provides you with tips to design a website.
It is important to have a mobile presence. This is because a majority of the users use mobile devices to browse. Ignoring the mobile capability will mean that you end up locking a lot of potential customers. A site that has the availability of mobile is a great start. Choose a design that is optimized for mobiles. Your site will look incredible and be usable. It is vital you change the site to fit mobile users by going to the homepage removing video autoplay. You should instead provide versions that are streamlined on the navigation bars.
Also, you need to pay attention to the theme. In web designing theme is essential. It is advisable you have a look at other websites such as Apple, Coca-Cola, and Nike which are the biggest brands. You will see that they have different branding images. Browse various websites and you will notice that you will not confuse one site for another. Choose a theme that is unique.
You need to know the purpose of your website. It will depend on how established you are in what you do. There are brands that use a site for information and contact. There are others who focus more on brand awareness. Before you consider designing a website, first know your purpose. If you want more sales, ensure your videos don’t open slowly because customers will end up closing the site before they view the product pages. Also, a site that is aimed at providing information for customers should not just have a product list and check out page only.
The website must be user-friendly. It should be easy for people to go through your website and find what they want. Customers will avoid websites that frustrate them. It should be easy to navigate for the purpose of attracting users.
In addition, consider the domain name. It must be relevant and useful. It is advisable you go with the name of your brand. However, if you have to use something else for valid reasons; ensure that you own the domain name of the brand. By not using it others can purchase it and use it for competing sites and users will guess that it is your actual site and end up damaging your reputation.